Portfolio Projects
Portfolio Projects
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The following portfolio projects are a part of my experience as a consumer experience consultant at ReD Associates. They showcase my research processes and impacts for three global retail brands in jewelry, luxury, and toy manufacturing sectors*.
*The projects in presentation are covered by non-disclosure agreements. I have taken steps to remove any identifiable information and proprietary products. Quotes are paraphrased and insights remain on the high level. Illustrative images are used to replace actual photos from the research. Please reach out to me if you have any questions or concerns. ✉️
How to make a once trendy jewelry brand relevant again? This project helps the client deal with the tension between adapting to the fast-changing aesthetic trend in the consumer jewelry market and maintaining the signature of the brand's design. This project applies a wide variety of methods to capture the aesthetic nuances and achieve the goal.
Engaging in a generative research project is thrilling due to its exploratory nature and the complex questions it poses. This particular project involves identifying intersections between two seemingly contradictory concepts: "sustainability" and "luxury." It aims to assist a luxury industry client in enhancing the design and marketing of their sustainable product lines and enable them to spearhead the niche of sustainable luxury consumption.
This project aims to improve the design of a toy product to increase user engagement and make children's play experiences more meaningful. Ethnographic work in a family setting with parents and kids allows for intimate observation of how the toy came into play in various parent-children interactional contexts. I conducted six home observations with each lasting for six to seven hours.
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